Adam Bogoroch
Operator · Toronto

I run the operations behind direct mail that proves what it earns.

I'm Adam Bogoroch, Co-Founder and COO of BirdseyePost. I spent a decade running real estate operations, then helped build a company that ties every postcard to a recipient, a scan and a sale. I run it day to day. Pick a time if you want to talk direct mail, fundraising, startups, operations or real estate.

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Adam Bogoroch, Co-Founder and COO of BirdseyePost
How I operate

Most companies are won or lost on how well the basics get run.

Measure what changes the next decision

Attribution only matters if someone acts on it. We built SnapCapture so a marketer can see which household scanned and which one converted.

Keep the team small and the process tight

We've held at about ten people while going from a few hundred postcards to millions of pieces a year.

Don't mistake a pattern for a rule

Forecasts are useful until the market shows you something different. Then you change the forecast.

Why direct mail, why now

A 150-year-old channel, rebuilt with measurement

Department stores like Montgomery Ward, Eaton's and Sears built their businesses on mail. Digital then took over, got crowded, and got expensive. Mail came back as the channel with less competition and a physical presence a screen can't match, and now every piece can be tracked.

Read: Direct mail is back, and it's not nostalgia
Selected results

The numbers

94%year-over-year revenue growth, Jan to Apr 2025 vs Jan to Apr 2026
86%customer retention over the same period
$0 to 7 figuresin BirdseyePost's first year
~$5median attributed revenue per postcard, last BFCM, among campaigns tracked end to end
~$1Mrevenue traced to buyers who found us through AI search
$8.5Mcumulative funding
The company

BirdseyePost

Co-Founder & Chief Operating Officer · Mar 2021 to present

Performance direct mail with per-recipient attribution

Most direct mail still runs on assumptions. Discount codes only track redemptions and matchback models estimate lift. With SnapCapture, which I co-architected, every postcard carries a unique QR code tied to an individual recipient. Every scan is tracked and every conversion is attributed back to the household.

Hundreds of brands across DTC, retail, financial services and Fortune 1000 organizations use it. Clients get self-serve reporting by date range, campaign and audience, CSV export, direct Klaviyo and Shopify integrations, and A/B testing of creative. We handle audience, creative, data, print, fulfillment, deployment and reporting.

I own commercial operations end to end: sales, partnerships, client strategy, onboarding, campaign execution, vendors, finance and the work of building the company.

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Client stories

B2B financial services · Jul 2025

Airwallex

Expanding into Canada, Airwallex needed to reach high-value B2B prospects already in its sales pipeline. BirdseyePost ran the whole campaign, from creative to execution, and A/B tested a 6x9 postcard against an 8.5x11 letter in an envelope. Every QR scan told Airwallex's sales team which prospects to follow up with first.

“Their team was highly responsive and solution-oriented, working closely with us to tailor the experience to our needs.”Joyce Zheng, Field & Partner Marketing, North America, Airwallex

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Retail · 60+ stores · Mar 2025

Mastermind Toys

Mastermind wanted lapsed customers near its stores to come back in person. BirdseyePost built a personalized postcard for each recipient with a map to their nearest store, and took the campaign from creative to mailed in three days. Customers had it in hand within a week.

“Their solution is certainly ‘cheaper than a click,’ and we were very happy with our response rate.”Dave Worth, VP of Sales Planning, Mastermind Toys

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Jewellery · Newport Beach · May 2025

Caitlyn Minimalist

Caitlyn Minimalist needed to put its new Fashion Island store on the map and keep online customers coming back. BirdseyePost sent postcards with maps to the new store, plus automated mailers at anniversaries, after purchases and for winback, all designed in-house.

“Adam and his team are proactive, strategic, and deeply invested in our success…”Kate, Founder, Caitlyn Minimalist

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More client stories

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What we can talk about

Every call starts at the same link. Tell me what you want to cover and I'll come prepared.

Marketing

Direct mail and attribution

Audience strategy, creative, BFCM planning, QR-based tracking, and how to prove which recipients converted.

Capital

Fundraising

Going from a $500K pre-seed to a $3M seed to a $5M round with the same lead investor, and what that took operationally.

Company building

Startup operations

Process, vendors, hiring and decisions with incomplete information, in a team of about ten.

Real estate

Real estate operations

Portfolio operations, property management, CapEx programs and vendor management, from property manager to SVP.

Back office

Finance and administration

FP&A, bookkeeping, QuickBooks, payroll, HR, year-end close, leases and contracts for a small team.

Revenue

Sales and go-to-market

Enterprise and DTC sales run directly with executive stakeholders, onboarding, and account expansion.

Book a call on any of these
Background

A decade in operations before founding

Birdseye started in 2021 with my co-founder Shardul Frey and my brother Matt Bogoroch. We began with AI models that helped brands decide where to put ad spend, moved to a recommendation engine built on a brand's own customer data, and landed on direct mail.

  • Mar 2021 to present

    Co-Founder & COO, BirdseyePost

    Commercial operations, client strategy, vendors, finance and back office.

  • Jun 2025 to present

    Strategic Advisor, Sandfield Property Group

  • Jun 2022 to May 2025

    Senior Vice President, Sandfield Property Group

    Large-scale portfolio operations, CapEx programs, vendor management and operational transformation.

  • Jun 2020 to May 2022

    Vice President, Operations, Sandfield Property Group

  • Jun 2015 to May 2020

    Head of Operations, Senior Property Manager, Property Manager, TSE Management Services

  • Jun 2014 to May 2015

    Special Projects & Operations, Newmark

Writing

Notes on running a small company

Press and announcements

In the record

Adam Bogoroch

Adam Bogoroch

Co-Founder & COO, BirdseyePost

Toronto, Canada

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Let's talk.

Direct mail, fundraising, startups, operations, real estate. Pick a time and bring the question.

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